Congratulations, you are ready to start saving for retirement. Or perhaps, you just want an idea of how to potentially do it a little more efficiently. It can be overwhelming putting together a strategy of where you should be saving your money.

So, what is the purple cow? How does it apply to business and why should you care?

The purple cow, ultimately, is a metaphor for remarkably different.

I had read Ray Dalio’s Principles when it first came out. The biggest take away I had was the above equation, Pain + Reflection = Progress. As he breaks it down